12A Figuring Out Buyer Behavior

12A figuring Out Buyer Behaviour

1) Pick a segment. 

This segment will be focused on the older generation of people (40-75). Any individual with a difficulty understanding technology.

2) Find three people who would fit that segment and arrange to interview them. 

First Interview:

• Need awareness: Every time she buys a new device, twice a year. Especially when getting a new gadget that asks all these questions.

• Information search: The first thing they do after buying a new device is turning it on and realizing it asks for all these questions they can not seem to remember or how to. She has resorted to calling family members but none are able to help her, she has told me she usually goes back to the store to get someone's help.

Second Interview:

• Need awareness: This person is a lawyer every time she buys a new phone she experiences this need. She buys a new phone twice a year. She says she simply does not have time.

• Information search: She has tried to do it herself but finds it frustrating. She told me she has looked for ideas or programs but none fit her specific needs

Third Interview:

• Need awareness: This person says he experiences such need when buying new equipment for properties, usually 4 times a year, ranging from TV to Alexa devices to smart home. This person likes to get home and have everything running as their previous location.

• Information search: He has researched online but has not found a service at his location who does such thing, he does pay for technicians when purchasing a new product but he told me they're usually there for one specific problem.

5) Report the findings of your research. 

Throughout my interviews, I learned that there is not a massive need for such service, and that usually people do have someone to help them, but it is a bit of an annoyance. I believe my service could still provide some sort of solution into integrating technology on the everyday life of citizens

6) Draw conclusions. 

Based on the information obtained from my interviews, most of the research is done throughout, the phone, or word of mouth with no specific service in one area. The awareness of such need comes when purchasing new devices, usually when sales or discounts on holidays.